Disambiguating Preferences for Gamification Strategies to Motivate Pro-Environmental Behaviour
summary
A gamified mobile app with four strategies (goal-setting actions and daily challenges, progression via levels, points and avatar purchases, skip option) is deployed with 56 participants who use it on average 22 days while logs capture interactions. Results show the central claim: intrinsic motivation predicts pro-environmental behaviour and preferences for gamification strategies, extrinsic motivation does not, and HEXAD questionnaire gamification user types correlate weakly with actual in-app strategy use.
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