(M)ad to See Me? Intelligent Advertisement Placement: Balancing User Annoyance and Advertising ...
summary
Prototype PerceptiveAds uses a client-server prototype and three tactics — adaptive placement, adaptive presentation and adaptive interaction — to place movable, hideable ads in a news reader and segmented, texture-switched ad pieces embedded into game objects for a game. A within-subject user study with N = 16 finds user annoyance drops 43.75% while ad recognition/effectiveness rises 37.5% versus conventional placement, demonstrating the approach works.
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