Tourgether: Exploring Tourists’ Real-time Sharing of Experiences as a Means of Encouraging ...
summary
Tourgether is a mobile app that surfaces real-time check-ins (photos and short reviews) from nearby tourists and a field experiment shows concrete effects: among active planners the real-time condition yields about 5 vs 2 unplanned visits compared with static online comments, 25% of unplanned visits follow viewing check-ins versus 11% for less-planned travelers, and those who plan less convert check-in views into visits at roughly twice the rate. Check-in motives are contribution to others and personal trip recording.
AI-written summary · about
chapters (5)
- 0:00Start
- 1:50Study Results
- 2:27Tourist Motivation for Checking to Places during Their Travels
- 3:21The Influence of Seeing Real-Time Experiences Depends on the Person's Travel Style
- 5:17Conclusion
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