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Investigating Users’ Preferences and Expectations for Always-Listening Voice Assistants

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Survey of 178 participants asks listeners to suggest services after a 2‑minute real conversation and finds expectations of proactive product recommendations, information retrieval, and automated actions but widespread reluctance: participants deny sharing the conversation in 47% of cases and only 27.5% of sensitive conversations are accepted. A mixed‑model logistic regression links allowance to perceived sensitivity, smart‑speaker ownership, service usefulness and comfort. Recommendations include fine‑grained controls such as blacklist certain topics and per‑user access policies.

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