Designing for kids
summary
Design advice centers on specific age-driven rules: treat kids as two-year micro-cohorts and push interfaces to the edge of ability. Pre-readers (2–4) need photographic cues, single-function objects and obvious navigation; 4–6 prefer short, narrativized tasks and context help; 6–8 want clear rules, collectables and upfront goals; 8–10 tolerate complexity and post-failure teaching; 10–12 expect multi-path decision-making and mobile-first layouts. Examples draw on projects for brands like Disney and Mattel and products with 90 million+ registered users to justify the recommendations.
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chapters (8)
- 0:00Introduction
- 3:33Kids are not one age group
- 5:45Designing for two to four year olds
- 9:57Designing for four to six year olds
- 12:23Designing for six to eight year olds
- 13:52Designing for eight to ten year olds
- 15:19Designing for ten to twelve year olds
- 16:44Why tailoring to kids matters
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