Data-driven UI/UX for the MENA region
summary
Tamatem’s card game VIP Minutes reaches over 1 million MAU after a data-led redesign: a beta shows ~65% initial approval, home-page restructuring lifts day‑1 attention by 4%, and cutting rooms from seven to three wins ~70% user preference and faster starts. Adding localized cosmetics (backgrounds, cards, emojis) finds ~60% willing to buy and yields a ~10% revenue bump. Process is explicit: user research, A/B tests, qualitative surveys, targeted tutorials and monitoring to iterate features and monetization.
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chapters (10)
- 0:00Introduction to MENA market
- 1:53Secret sauce for UI/UX success
- 2:37Case study: VIP Minutes redesign
- 4:44Key principles of user research
- 6:09Localization through user feedback
- 7:56Cosmetics and customization trends
- 9:04Designing culturally relevant cards
- 10:30Monetization and UX optimization
- 11:13Data-driven UX mantra
- 12:19Q&A session
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