Live AMA With Kickstarter Director of Games Outreach
summary
Practical Kickstarter rules and numbers: video games should be ~50% complete with 30 seconds of gameplay in the main video and GIFs; tabletop needs a playable prototype. Aim for a community about 2× your funding goal in people (example: $50,000 goal ÷ $20 pledge ≈ 2,500 buyers → ~5,000 community across channels). Native add‑ons are in beta; contact Kickstarter support for access. Track funding velocity early and A/B test page elements during the mid‑campaign plateau.
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chapters (15)
- 0:00Start
- 5:55Development for Tabletop Games
- 9:43Do You Have some Tips on How To Make a Campaign for Teams That Have Never Made a Game Before
- 11:03Why Are Game Jams Controversial
- 19:40What Do You Do with the Kickstarter Funds
- 21:07How Do I Contact the Press about a Kickstarter Campaign To Get Coverage
- 22:59Any Plans To Use Kickstarter from Columbia in Latin America
- 25:03What Does the Country Need To Do To Get on the Supported Country List
- 25:52Does Kickstarter Have any Specific You Know Advice for How To Build a Kickstarter Community
- 33:37Are There any Particular Metrics through the Course of the Entire Campaign That You Should Be Watching
- 34:54What Months of the Year Are the Best Ones for Launching a Video Game Campaign and Are There any Times To Stay Away from
- 35:17Now Is a Bad Time To Launch a Project
- 41:46Are Ads Effective in Building Email Lists and Wish Lists
- 54:06Sea of Stars
- 54:46Has the Rate of Successful Projects Increased over the Last Year
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