How to build an audience for your game as an Indie developer on social media.
summary
Focuses on Instagram and Twitter, explains why Instagram favors big visuals and curated feeds while Twitter rewards short text plus media, and shows specific tactics: use 15–20 relevant hashtags, pin a clear CTA, favor comments/saves/shares over likes, use stories widgets for engagement, post ~2–3 times/week you can sustain, and test ideas on Twitter before polishing for Instagram. Claims this approach grows real interest—reports 11,000 followers combined and a $39,000 Kickstarter result—and warns against multiple links and cheap giveaway hacks.
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