Localize accordingly A quick guide on Localization, Markets and Genres for Indie Devs

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" summary

Covers concrete markets, languages and steps: recommends targeting Simplified Chinese, Russian, Spanish, German and Brazilian Portuguese for PC and mobile, cites China’s $10.4B Q3 2020 and that China has more gamers than US+Japan+Germany+France+UK combined, gives mobile top five (China, India, Brazil, Indonesia, Russia), warns about legal/cultural edits (Final Fantasy church→clinic; German WWII edits), shows tools like Steam Hardware Survey and local Android stores (Tencent MyApp, 360), advises staged rollout: app store keywords, partial in‑game text, then full audio, and rejects raw machine translation.

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" chapters (38)

1. 0:00Intro
2. 2:43Agenda
3. 3:21What is Localization
4. 5:31Culturalization Process
5. 6:34Culturalization Steps
6. 7:12Religion
7. 10:01Politics and History
8. 10:56Cultural Traditions
9. 11:47Why Localization
10. 12:50Mobile Game Localization
11. 14:10What languages should I localize
12. 14:39China
13. 16:02Russia
14. 17:49Spanish
15. 19:26German
16. 20:16Portuguese
17. 20:56Simplified Chinese
18. 22:40India
19. 24:09Brazil
20. 25:29Indonesia
21. 27:03Russian
22. 29:46Back on track
23. 31:16Apologies
24. 32:22Steam Hardware Survey
25. 32:49How do I start
26. 34:40Language Support
27. 36:13Scope
28. 38:09Keep it Simple
29. 39:56Recap
30. 42:06Questions
31. 42:56Asking the right questions
32. 43:59Openended questions
33. 45:15humanoid
34. 45:43Japanese games
35. 49:00Freelance
36. 49:58Language Service Provider
37. 51:49Machine Translation
38. 55:34Localization Questions