IP Licensing for Games

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Practical checklist for licensing a game: expect negotiations that take months, need insurance typically $1–5M, and plan for a minimum guarantee often $100k–$250k plus a royalty commonly around 10–15% (royalties range 7–20%). Research shows about 30% of top‑100 mobile grossing titles are licensed, so IP can boost discovery but results vary. Build a two‑page one‑pager and a <20‑slide deck, forecast MG versus royalty outcomes, contract for 2–3 year terms, nail approval SLAs (aim five business days), and remember digital sales end at license termination.

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" chapters (24)

1. 0:00Intro
2. 4:05Considerations and Goals
3. 10:57Timeline
4. 11:44Research Outreach
5. 13:39Potential Risks
6. 15:05Keep an Open Mind
7. 16:14Pitch Materials
8. 18:15How to Reach Out
9. 20:09Email Pitch
10. 20:58Deal Negotiation
11. 22:34Minimum Guarantee
12. 24:17Royalty
13. 26:30Territory
14. 27:17Term
15. 28:01Termination
16. 28:33Selloff Period
17. 29:05Approvals
18. 29:54Marketing Support
19. 30:53Publicity Rights
20. 31:28Presentation
21. 31:53Insurance Requirements
22. 32:35Integration and Development
23. 36:25Launch and Release
24. 38:57Questions