Third-party publishing – Why and how
summary
Huawei reports 200 million devices shipped in 2018 and about 68 million users outside China, pushing AppGallery to claim roughly 200 billion cumulative downloads and ~210 million monthly active users (with thousands of developers). App distribution uses splash screens, top banners, out-of-box experience and a dynamic lock‑screen to drive installs; themes and Booking.com bundles show payback. SDKs cover billing, AR/VR and HiAI, with a Unity plug‑in and one‑click UDP integration coming, and carrier billing rolls out across Europe. 70/30 revenue terms are negotiable for high‑value titles.
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