~/talk

The ethical hacker’s guide to winning with Gen Z

on YouTube 17m
Talkat Pocket Gamer Connects London 2019 · 2019-01-21..01-22· [career-development]

speaker

name:Timothy Armoo
links:none on file

resources

video:https://youtu.be/eLHb5RNRjFU
slides:none on file

summary

Fanbytes describes a repeatable "ethical-hacker" triangle: hacking culture, choose emotion over gameplay, memeing it up. Case specifics: DI.fm drops a Bob's Burgers gag and cuts Facebook CPI from $2.90 to $0.79; Plato swaps gameplay for friend-challenge creatives and moves from $1.60 to $0.46 CPI while scaling 20k to 200k DAUs; Auwevo uses the distracted-boyfriend meme to drop Facebook/Snap CPI from ~$4 to $0.50 and leverages Snapchat communities with ~1.5M views per snap.

AI-written summary · about

chapters (6)

  1. 0:00Start
  2. 2:11Grow Facebook Pages at Scale
  3. 3:54The Ethical Hackers Triangle
  4. 4:35Hacking Culture
  5. 8:21Emotion of a Gameplay
  6. 12:56Facebook Ads

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