Building branded games without getting burnt
summary
Studio has built branded games for about six years and ships titles like Lego Star Wars Microfighters as ad-driven product integrations; branded launches lower CPI and bypass broken app discovery but approvals often add one to two weeks and can balloon to four-plus weeks — a recent 24-hour script emergency cost extra studio time. Use a single point of contact, enforce contract clauses for asset delivery and platforms, keep a shared prioritization backlog, and expect extra QA and legal gates.
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