Bidstack x MadSkills Motocross 3: Tech Drives Effective In-game Advertising
summary
Bidstack provides a lightweight SDK plus a CMS that injects trackside banners, billboards, new in-menu units and rewarded videos; integrations run with one engineer, remain stable, and use viewability tracking and certifications (Moat, comScore, Nielsen, IAB) for brand safety. Turborilla reports branded campaigns (Samsung, Disney+, Subway, Coca‑Cola, Netflix) sometimes drive surprising yield — one month hits 30% of monthly revenue and a Red Bull helmet becomes the top locked cosmetic — while programmatic backfill fails when ads crop, resize or show install buttons.
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chapters (6)
- 0:00Introduction to in-game ads
- 1:26Bitstack platform overview
- 3:36Studio perspective on ads
- 4:26Market trends and branding
- 6:43Lessons for game developers
- 16:13Q&A and closing remarks
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