Zero-party data giving AI the power of "why"
summary
Kudo collects zero-party data via targeted surveys, builds AI-generated personas and a conversational Chat to Persona interface, then pushes segments into a Precision activation Engine with integrations to Meta, Google and soon TikTok. Claimed outcomes from three years of client tests are a consistent 300–600% improvement in conversion rates. The workflow: design bespoke questionnaires, cluster segments, surface the motivating “why” and automatically activate those audiences — tested end-to-end and reported as effective.
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chapters (12)
- 0:00Zero-party data & AI insights
- 1:10Marketers struggle with customer understanding
- 3:39Raw data challenges in marketing
- 6:04Kudo’s data empowerment process
- 7:26Zero-party data for customer motivations
- 9:13Knowing the ‘why’ behind actions
- 10:19AI personas from insights
- 11:46Chat to Persona: AI data queries
- 12:50Precision activation for targeting
- 13:57From AI predictions to actionable solutions
- 15:21300-600% conversion rate improvements
- 16:05Q&A on survey audiences
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