Simplified AI-Powered Market and Consumer Research
summary
A production Brand Pulse integration turns plain‑English prompts into real analyses by mapping language to documented variables, calling APIs and executing Brand Pulse queries; it uses Azure Cognitive Search and Azure OpenAI to retrieve and rerank variable candidates, then runs cross‑tabs and statistical tests and colors statistically significant cells for quick reading. Demo shows live latency, iterative work to author variable documentation, and a safety posture (data not used to train OpenAI). Current limits: AI proposes structure only, the analytics engine enforces stats and bias mitigation; next step is auto‑commentary and recommendations.
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chapters (10)
- 0:00AI market research intro
- 7:12Traditional analytics challenges
- 10:28ChatGPT with research tools
- 12:40AI integration workflow
- 14:31Live AI consumer analysis
- 20:40AI documentation mapping
- 22:53AI security and platform choice
- 23:16Future AI-driven insights
- 24:19Q&A: AI biases
- 26:46Q&A: Learning curves
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