Liquid Organizations
summary
Claim: established firms must change their DNA from solid to liquid to survive fast, uncertain markets; an example: a 50‑person startup (WhatsApp) nearly collapses a 12,000‑person telco. The talk launches the Liquid Manifesto and lists five actionable principles: small and strongly interconnected teams and services, continuous flow of product, data and talent, pervasive antifragility and iterative improvement, and managing adequate viscosity (friction). The manifesto is published on LinkedIn for teams to adapt and apply.
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chapters (9)
- 0:00Introduction and motivation
- 3:55Agile delivery challenges
- 7:30Market speed and innovation
- 11:43Technology in every business
- 15:42Paradigms and reflexes
- 19:15Liquid organization concept
- 22:15Principles of liquidity
- 29:53Viscosity and transformation
- 32:45Q&A or summary
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