Growth Hacking 2022
summary
SKAdNetwork creates ambiguous install metrics so UA teams shift to cost per player and segment signals into low / medium / high privacy risk to decide what to use; creative + impression logging + landing-page alignment become the controllable levers while attribution stays probabilistic. Teams study audience profiles and affinities, buy audiences not users, and run multi-narrative creatives; building an in‑house bidder is useful only at scale. Expect a 1–2 year transition to aggregated reporting and smarter contextual targeting.
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chapters (10)
- 0:00Intro
- 1:10Welcome
- 3:05Challenges
- 5:20Marketing
- 6:30New KPIs
- 8:30Smart contextual targeting
- 9:35Shift to consecution
- 10:55Buying an audience
- 12:40Creatives
- 16:40Looking Forward
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