"Whether it's moral is a whole other story": Consumer perspectives on privacy
summary
Online study uses 300 survey respondents and 32 follow-up interviews plus 10 real-case scenarios from the Office of the Privacy Commissioner of Canada, analyzed with grounded theory. Canadians report basic awareness of privacy rights but lack knowledge and resources to enforce them; many judge legally compliant practices as unethical. Analysis yields a consumer moral code: trust, transparency, control, access that drives judgments and motivates recommendations for a stronger consent model, more user control and access, and ethics assessment tools to align corporate practice with public expectations.
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