Ads, IAP & Beyond
summary
Survey of ~500 developers (IDC) shows 93% use ads and over 30% report higher LTV when ads are combined with IAPs. Developers place rewarded video in daily missions and level flows because rewarded video boosts LTV and reduces cannibalization; over 60% add hybrid monetization from day one. Teams unify monetization and acquisition for a 360° view, 47% are investing in VR, and strategies emphasize localization, alternative app stores, influencer deals and HTML5/cloud ports for diversified revenue. 60% coordinate ads and IAP from launch
AI-written summary · about
chapters (13)
- 0:00Ads, IAP & growth intro
- 1:58Monetization matters
- 3:22Privacy changes impact
- 5:09Ads key monetization tool
- 6:10Combining ads and IAPs
- 7:59Rewarded video ads drive engagement
- 10:24Optimal ad placement
- 10:46Unified monetization strategies
- 13:17Localization for new markets
- 14:20Future platforms like VR
- 15:26Diversify revenue streams
- 16:08Key takeaways 2023
- 18:13Q&A
related talks
33m#ElevateYourGame: Improve Revenue & Retention With the Right Ads Approach
27mHow to Monetise Mobile Games in 2021
32mIAPs and monetization
50mPanel: How to Optimise Revenue & Retention for Your Games
45mIn App Purchases vs Ad Monetization Time to Blur the Line?
31mHybrid Monetisation Deserves a Hybrid Investment Strategy / Supercharge Your Instant Games
40mSmart Strategies for Growing Your App Business with Ads
21mMonetisation Trends & Tips for 2020