Why are Audio Ads Here to Stay?
summary
Claims that audio ads can monetize without hurting retention, demonstrated by an AudioMob Unity plugin integrated into titles like Big Brother that shows no retention drop. Built features: device volume detection after two years of audio analysis, pausing Spotify/Apple/Audible, a volume threshold 30 to validate impressions, optional banners and in-game radio UIs. Metrics reported: 90% US fill rate and 5–15 CPM. Ads are idfa resistant and rewarded mechanics let players earn currency while continuing play.
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chapters (14)
- 0:00Intro
- 0:48Who are Audio Mob
- 2:09The Advertising Industry
- 3:52The Audience
- 5:01The Audio
- 5:59Progressive Ads
- 7:09Visual Cue
- 7:44Mutes
- 10:22Revenue
- 11:02Clients
- 11:37Case Studies
- 13:22Sales Team
- 15:27Demo
- 15:59Outro
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