In-play Ad Monetisation - Past, Present & Future
summary
Claims that in-play ads are ready to scale in 2022, with SDKs live for 2–3+ years, three patents in viewability to measure whether billboard-style placements are actually seen, and integrations into Unity taking “an afternoon.” Current exposure sits near 5% of audiences with a forecast toward 50–60% by year end; revenue is incremental and modestly additive at 5–15% incremental revenue; typical programmatic rates are about $1 CPM programmatic / $5–$20 direct depending on fit and campaign.
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chapters (12)
- 0:00Intro
- 1:37About Adverty & About Me
- 3:24What is In-Play Advertising?
- 5:05A brief history of in-game ad monetization
- 7:26Look at yesterday to learn about tomorrow
- 17:57Value to developers
- 21:142022: The year of mass adoption!
- 23:00Mediation on the horizon?
- 25:42Contextual fit is critical
- 27:46Action / Shooter / FPS: YES!
- 29:25Viewability
- 33:00In-Game Ads in AR: How it can work
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