How to Break Through the Noise: Reasons You Really Need to Start Automating Today!
summary
Adjust aggregates marketing data across 2,000+ partners and 60,000+ apps and claims automation reduces the 80% time spent on manual data work by automating creative, budget, bidding, targeting decisions. Mobile gaming is worth ~$165B (2020) and headed to ~$220B (2023); hyper‑casual needs scale and shows ~10x difference in paid metrics versus casual. Adjust’s read/write API tunes bids and budgets in real time and supports SKAdNetwork; customers like Melsoft report doubling marketing efficiency and Donuts use it to consistently find and scale high‑value audiences.
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chapters (6)
- 0:00Start
- 1:52Introduction
- 2:10Who is Adjust?
- 3:42Industry in numbers
- 4:44Paid vs. organic ratio in 2020
- 5:33Average session length
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