Building a Winning Creative Strategy for Games in 2022
summary
MobileAction presents an ad intelligence workflow: a dashboard that tracks 44 million creatives (adding ~2 million monthly), shows which ad networks receive spend, displays creative galleries and impression share, and ties paid ads to organic performance. Platform handles $32 million monthly spend and became Apple’s campaign management partner in 2020. Built-in filters reveal top advertisers, ad publishers and best-performing creative formats; one cited case achieves a 200% uplift in CTR by following these signals.
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chapters (18)
- 0:00Introduction
- 1:35Agenda
- 2:06About Mobile Action
- 2:50Strategy
- 3:22Partnerships
- 5:00Mobile Action
- 5:33The Real Game
- 5:56How to proceed
- 6:37Filtering options
- 7:00Gaming category bingo
- 7:28Whats next
- 7:56Campaign Metrics
- 9:52Distribution Share
- 10:31Ad Publisher Analysis
- 11:08Creative Analysis
- 11:55Case Study
- 12:17Summary
- 12:47Questions
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