Cross-promotion vs Ad Monetisation: Tips and Case Studies
summary
The talk compares cross-promotion and ad monetization strategies for free-to-play games, explaining which game types and player segments are best served by cross-promo versus ads. It outlines concrete approaches and tactics for implementing cross-promotion and monetization, illustrated with practical cases.
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chapters (11)
- 0:00Introduction
- 1:06Cross-promotion basics
- 3:13Mobile games cross-promotion
- 7:10Native cross-promo examples
- 10:46Cross-promotion tools
- 13:35Player segmentation
- 15:25Best times for cross-promo
- 17:34Indie devs guide
- 18:58Cross-promo case studies
- 20:00Summary
- 21:23Q&A
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