Accepting To Embracing Change: An Unknown Tool To Thrive In Uncertain Times
summary
Claims that embracing change is a learnable skill backed by neuroscience: threats trigger cortisol and rewards trigger serotonin, so communication and certainty matter. Uses the SCARF model (status, certainty, autonomy, relatedness, fairness) to map resistance and a AHA six-step model (accept, acknowledge, act, accountable, assist, attitude) as the practical method. Case study shows project managers moving to scrum master or product owner roles; concrete moves are role keep/stop/start lists, training plans, timelines and delegated autonomy to shift brain responses and increase uptake.
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chapters (11)
- 0:00Start
- 13:20Why Do People Resist Change
- 14:21The Human Brain
- 18:42Certainty
- 20:34Fairness
- 25:11Relatedness
- 26:58Three Emotional Drivers
- 29:05Six Step Model of Embracing Change
- 29:33The Aha Model
- 30:22Acknowledge Pause and Acknowledge that all Changes Are Emotional
- 31:52Attitude
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