How to Create Products & Services that Customer Love?
summary
Design thinking and field research reveal that sellers want to know profitability and what money is safe to spend not raw transaction logs, so teams run interviews across regions, build simulations to empathize for non-field members, brainstorm many ideas (including AI prototypes) then choose a simple, focused redesign. A cross‑functional effort ties product, data, engineering and support to deliver measurable impact — 25% fewer support calls in three months after launch.
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chapters (6)
- 0:00Start
- 2:56Solving the Right Problem
- 4:41What Does It Take To Solve the Right Problem
- 5:28Unconscious Biases
- 8:54Unconscious Bias
- 12:59How Can You as a Lead Leaders Role Model Customer Obsession
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