Building your Brand the Agile way
summary
Argues that a personal brand is a project that must be built iteratively with clear outcomes: divide brand into sprints (set a quarterly goal, then weekly tasks), start with small high-value actions (one short talk, one LinkedIn post, one volunteer role), use LinkedIn and online communities and ask for feedback often, be consistent (pick one weekly slot), track skill gaps and request training, and pivot the brand as opportunities shift—example: moving from product focus to transformation & strategy.
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chapters (6)
- 0:00Start
- 7:10ITERATIVE
- 8:50VALUE DRIVEN Return on Effort
- 9:57BE CONSISTENT
- 13:00GET FEEDBACK
- 13:49BE ADAPTIVE
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