What to expect from Jeff Gothelf's #AgileIndia 2022 keynote
summary
Keynote argues for planning by measurable behavior change instead of feature lists, showing how OKRs, product discovery and Lean UX techniques map hypotheses to outcomes and experiments. It walks through a concrete outcome-based roadmap example that replaces a backlog of feature guesses with prioritized hypotheses, metrics to track, and experiments to run. The session also explains how to evaluate whether an intervention worked and how to iterate when metrics don’t move.
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