Finding Developer Heroes - Interactive Employer Branding
summary
The talk explains why traditional hiring (job ads listing required skills and active sourcing) fails for developers and describes where developers spend time, what motivates them, and how to approach and engage them effectively. It covers practical employer-branding strategies and communication techniques tailored to developers, based on the speaker’s 11 years as a developer and five years working with HR to bridge the two worlds.
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chapters (14)
- 0:00Developer shortage
- 1:26Recruiting methods fail
- 3:35Vanessa's job search
- 6:42Job portals' problems
- 9:29Job ads that attract devs
- 11:56Better job description tips
- 13:00Salary transparency matters
- 14:43Why recruiters fail
- 16:08Reach devs on social media
- 18:16Dev employer branding
- 20:20Employee referrals
- 21:44Authentic content and events
- 22:05Coding challenges for branding
- 23:07Summary