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Neuroanatomical Correlates of Perceived Usability

on YouTube 19m
Talkat UIST 2017 · 2017-10-22..10-25· [ux-and-product-design]

speakers

name:Chi Thanh Vi
links:none on file
name:Kasper Hornbæk
links:none on file
name:Sriram Subramanian
links:none on file

resources

video:https://youtu.be/X-nj1hVUd-g
slides:none on file

summary

Two fMRI studies link perceived usability to action, language and emotion regions rather than only visual aesthetics: static webpages (400 sampled, 492 crowd ratings, 25 pages selected per beauty/usability level) produce premotor, precentral, anterior cingulate and frontal language activations and somatosensory mirroring; dynamic interaction videos shift usability-related activation into primary motor cortex. The work uses fMRI with BOLD contrast and behavioral ratings to claim distinct neuroanatomical correlates and partial overlap with aesthetic networks.

AI-written summary · about

chapters (4)

  1. 0:00Introduction
  2. 0:36Examples
  3. 2:01What is Usability
  4. 14:02Summary

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