Putting the Human Back into the Design Equation
summary
Argues that designs must match innate perception, citing the subconscious as a powerhouse handling 11 million bits per second and six senses including bodily cues and embodied cognition (power pose). Cites Rodney Krishna’s image experiments where a spoon on the dominant side increases product appeal, a Canadian mall study showing hungry shoppers spend ~64% more and buy ~80% more, dim lighting raising impulsivity, warmth increasing connection and spending, and UX findings that nine menu choices outperform three or eighteen and fewer initial product images reduce overwhelm.
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chapters (22)
- 0:00Introduction and motivation
- 1:02Digital check-ins and human connection
- 2:31Human relationships and digital interactions
- 4:19Designing with human perception in mind
- 5:24The power of the subconscious mind
- 8:12Sensory perception and embodied cognition
- 11:48Dominant hand and product interaction
- 13:16Black and white focus in design
- 14:41Imagination vs. reality in design
- 15:50Environmental factors in design
- 17:37Lighting and social behavior
- 19:23Lighting effects on perception
- 21:12Dim lighting and impulsive behavior
- 22:17Temperature and social interaction
- 23:42Hunger and consumer behavior
- 26:59Symbolic meaning of purchases
- 27:43Making designs intuitive
- 29:48Friction in design and brand personality
- 31:13Simplifying online shopping
- 33:23Menu complexity and user experience
- 35:10AI and mental models in design
- 36:17Closing remarks and Q&A
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