ProductCamp 2021
| title | author | length |
|---|---|---|
| Hall 1 Day 1 Anniversary ProductCamp 2021 #ProductCamp. Details👇 | Mikhail Karpov, Evgeniy Guryanov, Andrey Poddubnyy, Igor Demishev, Konstantin Malkov | 10h 43m |
A full-day ProductCamp 2021 program covering product management topics and panels: opening remarks and a panel on what product courses omit; talks on reality… | ||
| Hall 3 Day 1 Anniversary ProductCamp 2021 #ProductCamp. Details👇 | Dima Putilov, Tanya Khoroshilova, Dima Sedin, Alena Reshedko, Dima Volkov, Anton Frolov, Aleksandra Rudakovskaya, Andrey Mikhaylyuk, Mariya Andreyanova, Anna Muntyan, Yakov Stinskiy, Yuliya Troyslit | 07h 36m |
A day-long ProductCamp program including fintech and product-leadership roundtables, a session on ICE scoring for backlog prioritization (participants from… | ||
| Hall 2 Day 1 Anniversary ProductCamp 2021 #ProductCamp. Details👇 | Konstantin Shadrin, Lensiya Belginina, Roma Abramov, Mikhail Karpov, Ilya Krasinskiy, Yulya Troyslit | 07h 34m |
A full-day ProductCamp program covering product management topics and practical sessions: talks on working as a product manager in corporations, startups and… | ||
| Hall 1 Day 2 Anniversary ProductCamp 2021 #ProductCamp. Details👇 | Leonid Chernyy, Kseniya Petrova, Aleksey Avdey, Andrey Poddubnyy, Aleksand Attsik, Konstantin Kuznetsov, Alexey Novikov, Lyuba Karpova, Mikael Geletsyan | 06h 32m |
A full-day livestream of ProductCamp 2021 Day 2 presents short talks and panels on product management topics: financial basics like EBITDA and P&L (Leonid… | ||
| Hall 2 Day 2 Anniversary ProductCamp 2021 #ProductCamp. Details👇 | Maksim Yatskevich, Dmitriy Naranovich, Dmitriy Bitman, Aleksandr Kozhevnikov, Mikhail Karpov, Olesya Plotnikova | 05h 27m |
A livestream schedule for ProductCamp 2021 Day 2 lists product-management sessions and panels covering mentoring junior product managers (Maxim Yatskevich… | ||
| Hall 3 Day 2 Anniversary ProductCamp 2021 #ProductCamp. Details👇 | Sergey Tikhomirov, Emiliya Gorodovykh, Serova Anna, Aleksandra Klimenko, Pavel Kozlov | 05h 40m |
A livestream schedule for ProductCamp 2021 lists workshops and sessions covering product management topics: choosing a North Star Metric (Yandex.Practicum… | ||
| How to Automate Workflows and Achieve Maximum Efficiency | Anton Makarov | 24m |
Anton Makarov (Creonit) explains how to treat the team as a product and automate workflows to maximize efficiency, focusing on practical automation of team… | ||
| Tinkoff Robot Battle: Voice Assistant vs Chat Bot | Dmitriy Bitman, Aleksandr Kozhevnikov, Konstantin Rubtsov | 26m |
Comparison of Tinkoff’s voice assistant and chatbot: the talk examines how each technology handles user interaction, outlining differences in channels (voice… | ||
| Interactive: Ask Dad. How to Mentor Junior Product Managers on Your Team | Maksim Yatskevich | 24m |
An interactive session called “Ask Dad. How to mentor junior product managers in your team” focuses on mentoring junior product people, sharing practical… | ||
| Keep the Mark. Episode #1 | Teaser | Olga Sgibneva, Olga Kaznacheeva, Olga Shtaub, Stanislav Mozgel, Anastasiya Lyapina, Elena Truskova | 01m |
A teaser for a new ProductLand & CDEK podcast about product hypotheses, launches, successes and failures, created during ProductCamp 2021. The first episode… | ||
| Discussion: Product Vision | Roma Abramov, Mikhail Karpov, Ilya Krasinskiy, Dima Orlov | 01h 00m |
A panel discussion on product vision is presented, with numerous corporate sponsors (Sber, VTB, Tinkoff, Avito, MegaFon, etc.) and partners supporting… | ||
| Minimum Lovable Product or How to Measure Love | Andrey Poddubnyy | 32m |
Defines a Minimum Lovable Product (MLP) as the release that proves users love—not just need—a product by solving a problem, exceeding expectations, and… | ||
| Roundtable: ICE Scoring A Simple Way to Prioritize Backlog Tasks | Aleksandra Rudakovskaya, Andrey Mikhaylyuk, Mariya Andreyanova, Anna Muntyan, Yakov Stinskiy, Yuliya Troyslit | 01h 05m |
Panelists from 2GIS, Flo Health, ivi.ru, S7, Citymobil and Avito discuss using the ICE (Impact, Confidence, Ease) scoring method to prioritize product backlog… | ||
| How to Solve Complex Product Problems | Aleksey Avdey | 26m |
Presents a four-stage product process: discover an insight, build a prototype, iterate, then make a radical “knight move.” Demonstrates it with a real project… | ||
| Who Is the Average Business and How to Sell to It Online | Aleksandr Remezov | 10m |
A presenter explains building a virtual storefront focused on lead generation, first tested with surveys (30 responses, 10 contacts, zero conversions) then… | ||
| Cust Dev Roast | Andrey Poddubnyy | 28m |
Cust Dev is presented as a broader framework where deep one-on-one interviews are only one tool; practical techniques recommended include pairing an… | ||
| How to Build a Great Product for an Internal Customer | Sergey Yugrinov | 29m |
A team built a simplified cockpit-style interface for contact-center agents and rolled it out to 1,500 operators via pilots and phased rollout, aiming to… | ||
| Resume Roast | Mikhail Voytko | 44m |
A practical session on hands-on resume critique for product and IT hiring, giving concrete hiring metrics (typical hiring cycles of 2–3 months, team growth… | ||
| Using Kanban Method and F4P Framework to Manage Product Strategy | Aleksey Pimenov | 35m |
Pimenov from RealResult explains how to manage product strategy by combining the Kanban Method with the F4P Framework. The talk covers using Kanban’s… | ||
| How to Set Up Product Discovery in Your Corporation | Sergey Parashchenko, Evgeniy Seliverstov | 29m |
Speakers from MTS and Assessty explain how to set up Product Discovery processes inside a corporation, covering organizational practices for product teams and… | ||
| How to Add New, Keep the Old and Not Lose 12M MAU | Konstantin Malkov | 27m |
Konstantin Malkov of Koshelek (Wallet) explains how to introduce new features while preserving existing ones for a product with 12 million monthly active… | ||
| How We, as an AdTech Leader, Launch Internal Startups for Horizontal Growth | Petr Garmashov | 33m |
PropellerAds Head of Products Pyotr Garmashov explains how an AdTech market leader creates and launches internal startups to achieve horizontal growth… | ||
| It's Hard to Be a Product Manager: Theory Versus Reality | Evgeniy Guryanov | 28m |
Evgeniy Guryanov from BestDoctor (Chief Product Officer) discusses the gap between product management theory and real-world practice, examining common… | ||
| Panel Discussion: What They'll Never Teach on Product Courses | Polina Oparina, Aleksand Attsik, Aleksey Avdey, Mikhail Karpov, Arslan Razykov, Dmitriy Tverdokhlebov | 22m |
A panel with product professionals (Polina Oparina, Alexander Atsik, Alexey Avdey, Mikhail Karpov, Arslan Razykov and others), moderated by Dmitry… | ||
| One of the Outsiders How to Work with People from a Different Cultural Code | Igor Demishev | 27m |
Igor Demishev from Jiffy Grocery explains how to work effectively with people who have a different cultural code, focusing on cross-cultural communication and… | ||
| This Is a Fiasco, Anton! An Interactive VTB Session about Team Stories with a Stand‑Up Comedian | Anton Sorokin | 01h 36m |
An interactive VTB session presenting true stories from the bank’s teams performed with a stand-up comedian; the format mixes live storytelling and audience… | ||
| Working as a Product Manager in a Corporation, Startup and Product Company Pros/Cons and Insider Tips | Kostya Shadrin | 23m |
Konstantin Shadrin from Avito compares working as a product manager in three settings—large corporation, startup, and product-focused company—outlining pros… | ||
| Smeshariki Know How: How to Create Trendy Product Social Content | Lensiya Belginina | 23m |
A producer and digital marketer from the Smeshariki (Riki) team explains how to create trendy social-media content for a product brand. The talk covers… | ||
| Roundtable/QA: How Many Product Managers Does a Product Need | Nikita Laptev, Ekaterina Valieva, Svetlana Ayupova, Sergey Egorov, Evgeniy Parshin, Vladimir Bayandin | 47m |
A panel of senior product leaders from Movavi, Mail.ru Group, Kontur, Plesk, Producthub.ru and Skypro discuss how many product managers a product or company… | ||
| From Idea to First Fans in a Year Building a New Service on VkusVill's Platform | Anatoliy Korotkov | 33m |
A detailed case study of launching a new service at VkusVill from idea to first enthusiastic users within one year, covering product discovery, development and… | ||
| Workshop: Making Managerial Decisions Based on Journey Mapping | Nikita Efimov | 01h 03m |
Nikita Efimov from SberZvuk Business presents a workshop on making managerial decisions using journey mapping. The workshop covers how to use customer journey… | ||
| Faster, Bigger, More Efficient? No Way! Why and How to Work Less to Live Better | Svetlana Ayupova, Rita Nemchenkova | 01h 00m |
Presentation covers diagnosing and treating a broken work–life balance for product professionals, focusing on concrete ways to work less to live better. It’s… | ||
| Workshop: Speeding Up A/B Testing as Product Managers | Andrey Mikhalyuk | 47m |
Andrey Mikhailyuk from Flo Health (VP of Product) presents a workshop on speeding up A/B testing for product teams. The session focuses on practical approaches… | ||
| Roundtable: What Next After the CPO Role? | Pavel Shishkin, Misha Karpov, Arslan Razykov, Andrey Mikhaylyuk | 01h 01m |
A roundtable discussion with product leaders (CPOs and founders) exploring career paths after the role of Head of Product (CPO). Participants include Pavel… | ||
| How to Plan Goals When You Have a Million Stakeholders, a Thousand Cross‑Functional Teams and a Big Product | Elena Klimova | 15m |
Planning goals and a roadmap for a large, mature product (Avito Goods) with many stakeholders and adjacent teams. Yulia Troyslit describes practical approaches… | ||
| How to Enter the US Market with a Team from Russia | Alexey Novikov, Lyuba Karpova | 27m |
Alexey Novikov and Lyuba Karpova from Toloka.ai (Yandex) explain how to enter the U.S. market with a product team based in Russia. They cover practical steps… | ||
| How We Created a New Language to Speed Up MVP Launchs and What a Mechanical Turk Has to Do with It | Sergey Gershteyn | 26m |
A CEO of Knopka describes creating a new internal programming or domain-specific language to speed up launching MVPs, explaining the technical approach and… | ||
| Which Products Help Offline Retailers Successfully Compete with Marketplaces | Konstantin Gusev | 25m |
Konstantin Gusev from M.Video‑Eldorado (CPO of commercial products) discusses which product features and tools help offline retailers compete successfully with… | ||
| Career Myths and a Development Strategy in Product Management | Dmitriy Bezuglyy, Boris Ovsepyan | 31m |
Explains common career myths and outlines strategies for professional development in product management, focusing on roles, progression paths, and how to build… | ||
| Roundtable on Internal Products | Kseniya Petrova, Aleksey Avdey, Andrey Poddubnyy, Aleksand Attsik, Konstantin Kuznetsov | 30m |
A panel discussion in Russian on internal (in-house) products featuring Ksenia Petrova, Aleksey Avdey, Andrey Poddubny, Aleksand Atzick, and Konstantin… | ||
| Detsky Mir Mobile App: Insights on the Road to Top 10 in the Shopping Category | Mikael Geletsyan | 31m |
Presentation by Mikael Geletsyan, Product Director at Detsky Mir, describing insights from developing the Detsky Mir mobile app and the steps taken to reach… | ||
| Say EBITDA ASAP: What PnL Is and How to Live with It | Leonid Chernyy | 35m |
Explains what P&L and EBITDA mean for product teams and how to work with them in practice. Covers profit-and-loss concepts, key financial metrics like EBITDA… | ||
| Do You Choose the Job or Does the Job Choose You? | Tatyana Gorokhovskaya | 30m |
A ProductCamp 2021 session titled “Do you choose the job or does the job choose you?” lists major corporate sponsors (Sber, VTB, Tinkoff, Avito, HH.ru, etc.)… | ||
| Interactive DUCK Framework for Product Manager Training | Mikhail Karpov | 01h 07m |
Introduces the interactive DUCK framework for training product managers, presenting its structure and practical use for product teams. Provides links to the… | ||
| Roundtable with Founders: The Impact of Values on Investment | July Maslennikova | 58m |
Founders from startups including e-Legion, Chatme.ai, Casting Form, Road.Travel and finance/product ventures (Fantasy invest, Brut&Butter PR) discuss how… | ||
| Tech and Product Development in Times of Global Change | Dmitriy Naranovich | 23m |
Dmitriy Naranovich (Uralsib) discusses how engineering practices and product development need to adapt during major global changes. He covers technological… | ||
| Workshop: How to Easily and Correctly Choose a North Star Metric for Any Product | Sergey Tikhomirov | 01h 04m |
A Product Manager from Yandex.Practicum explains a simple, correct method to choose a North Star Metric for any product. The workshop covers practical guidance… | ||
| Workshop: Cognitive Biases When Testing Product Hypotheses — How to Detect and Fix Them | Emiliya Gorodovykh, Serova Anna | 57m |
Workshop on cognitive biases that affect testing product hypotheses, identifying common biases (e.g., confirmation bias) during user research and experiments… | ||
| Workshop: Conflicts in a Product Manager’s Life — How to Build Healthy and Effective Team Communication | Aleksandra Klimenko | 01h 02m |
Workshop on handling conflicts in a product manager’s work, focusing on building healthy and effective team communication. Covers practical approaches and… | ||
| How to Test 10 Marketing Hypotheses Every Two Weeks and Grow Insanely Fast | Kostya Khomchenko | 26m |
Describes a method for rapidly testing up to ten product-marketing hypotheses every two weeks to drive fast growth, using systematic experimentation and… | ||
| Anniversary ProductCamp Report Video | 03m | |
A highlight/thank-you video listing ProductCamp 2021 sponsors, partners and info-partners, naming companies like Sber, VTB, Tinkoff, Avito, Megafon, HH.ru, and… | ||
| Moderated Networking Session: Why I [Really] Do Product Management | Pavel Kozlov | 26m |
A moderated networking session exploring personal motivations for doing product management, inviting participants to discuss why they work in product roles. It… | ||
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