What to Expect in ASO in 2022
summary
App Store now exposes three concrete iOS 15 levers: in‑app events, custom product pages and product page optimization; product pages can be A/B‑tested but tests break on app updates so the practical fix recommended is B/B tests. Only two ad partners currently deep‑link and attribute to custom pages: ironSource and Apple Search Ads. Google rolls out liveops and country‑specific search screenshots (Japan/Korea), and privacy changes push ASO teams toward heavier store analytics, creative ops and product‑aligned data roles.
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