Tired of the Hypercasual Publishing Model? Then Become Your Own Publisher!
summary
Studio shifts from publisher deals to full self-publishing after nine months of running PlayEmber, keeping 70 million downloads history with ADC Games while earning 20 million downloads under self-publishing. Claims: higher LTVs, more insight into ad creatives, modular code reuse that spawns multiple soft‑launch titles. Hits: number one card game Hypercards (low CPI, strong retention), Superhero Race 50M downloads, Slingshot Crash 1M, plus Bunker Buds, a play‑to‑earn NFT project with 6,666 playable NFTs and staking tied to play. Recommendations: not for teams under five.
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chapters (10)
- 0:00Intro
- 1:09Overview
- 1:28Who are PlayEmber?
- 3:07And what we are doing
- 5:42Our experience with Publishers
- 7:24Why the move?
- 8:49Challenges
- 9:20Benefits
- 12:38Bunker Budz
- 13:24In Conclusion
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