State of Mobile Gaming 2022
summary
App Annie data shows 2021 hitting 230 billion downloads and $170B in consumer spend, with mobile ad spend approaching $300B (up 23% year‑over‑year) and users in top markets averaging 4.8 hours/day on mobile. About 2 million apps/games launch annually (roughly 300k games), 233 apps now exceed $100M yearly revenue (174 are mobile games), Roblox jumps into the top spenders and outperforms peers by up to 30% on engagement. Predicts continued spend growth and platform convergence in 2022.
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chapters (9)
- 0:00Introduction and context
- 1:14State of mobile industry
- 2:16Key performance metrics
- 4:16Mobile time and usage trends
- 6:37Market evolution and growth
- 9:23Future monetization strategies
- 10:30Holistic gaming landscape
- 12:55Top games and companies
- 16:24Demographics and predictions
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