Panel: Snap Games, HTML5 & a New Generation of Hypersocial Games
summary
Snap Games runs HTML5 titles inside Snapchat with no install, leverages bitmoji 3D avatars, and prioritizes real‑time plus asynchronous multiplayer; players who play with friends show ~70% higher day‑1 retention. Monetization leans ad‑first with short six‑second rewarded video ads that sit between quick turns, while tokens exist but are Android‑only. Examples: a Battleship build hits ~40M users in six months without UA; Ready Chef Go ties social loops to discovery and claims the platform reached a 100M user milestone.
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chapters (10)
- 0:00Start
- 1:47Modux
- 3:43Open Questions
- 6:53Snap How Do You Approach Building Social Html5 Snap Games versus the Traditional Development for App Stores
- 9:58Experience Building with with Bitmoji
- 13:52Listen to Your Audience
- 30:50Why Certain Games Work for Snap Better than Others
- 38:19Why Would You Choose To Publish a Game on Snap versus Other Platforms
- 38:33The Game Is the Ad
- 40:03Why Snapchat
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