Why your mobile RPG needs pre-registration marketing
summary
Pre-launch me (Adways) runs a community-driven pre-registration service that drives measurable launch lift: a week-long push for Swords of Chaos nets 4,000 pre-registrations, about 2,000 installs and roughly $15,000 first-week revenue; a Bleach campaign reaches ~20,000 pre-regs with 40–60% installing in three days. Tools are community chat, rewarded in‑game items, SMS/push launch alerts and Facebook acquisition. Reported retention: day‑1 ~35% and week‑1 ~14% for pre-reg users, outperforming organic and some paid cohorts.
AI-written summary · about
chapters (10)
- 0:00Introduction
- 1:10Anticipation fuels engagement
- 2:58Mobile game pre-launch marketing gap
- 3:21How pre-registration marketing works
- 4:44Pre-registrant demographics and spending
- 5:52User quality from pre-registration
- 6:38Swords of Chaos success metrics
- 7:23Why innovators pre-register
- 8:49Stealing users from top games
- 9:34Service performance and conclusion
related talks
49mMobile Pre-Launch Optimisation
03mPaying Customer, not Necessarily a Retained Customer in Freemium Games
29mThe Publishing Checklist for Launching a #1 Mobile Game
29mPanel: Beyond Downloads: The New Rules Of Games Marketing
25mLooking Beyond Gamers for Your Steam Release
39mBeing a truly international player in the games industry
37mKeep on Slicing - A Publishing Case Study
45mPublishers in the Age of F2P: Can It Actually Work?