Why do We Follow Robots? An Experimental Investigation of Conformity with Robot, Human, and ...
summary
Within-subject online experiment (n=103, usable 92) asks participants to choose between job candidates across 22 randomized trials with human, robot, and hybrid majority displays; conformity measured as switching initial choice. Conformity is highest with hybrid majorities and lowest with robot majorities. Predictors differ: normative conformity drives switches for human majorities, informational conformity drives switches for robot majorities, and both predict hybrid switches; robots are also rated significantly less competent.
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chapters (10)
- 0:00Introduction
- 0:24What does conformity mean
- 1:17Conformity with robots
- 2:07Hyperthesis
- 2:53Experiment
- 4:53Central Results
- 5:27Logistic Regression
- 6:27Summary
- 7:20Limitations
- 8:05Conclusion
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