Disability Inclusive Marketing What’s the Playbook
summary
Provides a concrete playbook: a glossary, brand positioning, non‑negotiable core values and production checklists that force nothing about us without us, require authentic casting, and mandate accessible sets. Cites studies (73% general consumers, 83% caregivers) and population figures (25% US, ~20% global) to justify inclusion. Shows two executions: a scripted ad and unscripted Alexa Stories using real customers, plus product pages with captions and audio description, reports strong community feedback, and warns against tropes like inspiration and charity.
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chapters (8)
- 0:00Introduction and speaker background
- 3:57Why a playbook is needed
- 11:14Building the playbook skeleton
- 18:52Core values for inclusive marketing
- 23:25Avoiding harmful tropes
- 30:01Production best practices
- 37:30Examples and real-world application
- 44:34Summary and Q&A
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