Ignite change; 5 sure-fire strategies to locate a C Suite digital a11y champion
summary
Clear plan with concrete tactics: five strategies that actually move governance — five strategies are DEI/ERGs to reach HR, town halls to reach broad audiences, climbing the leadership chain, boots‑on‑the‑ground internal networking, and enlisting formal stakeholders. Tools are elevator pitches, flyers or digital fliers, ERG/swags budgets, and an executive sponsor who sends org‑wide emails or opens doors. The claim is to get into the CEO's office yearly; example: it takes years (one case takes four) but yields meetings, budget support and culture shifts at a 35,000‑person firm.
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chapters (12)
- 0:00Introduction and speaker background
- 2:40Why digital accessibility matters
- 7:03Five strategies to find a C-suite champion
- 13:22Leveraging employee resource groups
- 18:30Using town halls for visibility
- 21:05Engaging leadership chains
- 25:28Networking boots on the ground
- 29:08Working with stakeholders
- 31:40Tools and tactics for communication
- 35:28Using a sponsor effectively
- 39:23Key takeaways and next steps
- 41:16Q&A session
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