Driving Accessibility Transformation Through Policy
summary
P&G drives change with a companywide digital accessibility policy covering ~1,500 sites and WCAG compliance, enforced via procurement clauses, automated scanners plus manual and user testing, and scorecards that combine automated/manual/user scores. Physical fixes include automatic doors, ramps, tactile decals on revolving doors and quiet work zones; packaging adds tactile stripes/dots and trialed Navy Lens codes for blind shoppers — an approach that yields partner-enabled audio description and fewer granted exceptions once senior, time‑bound exception rules are applied.
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chapters (12)
- 0:00Introduction and speaker background
- 2:38P&G’s accessibility pillars
- 7:03Employee accessibility initiatives
- 11:02Accessible product packaging
- 17:09Advertising and digital accessibility
- 22:15Digital accessibility policy
- 28:13Driving policy through research and immersion
- 33:06Q&A: Policy exceptions and leadership buy-in
- 39:03Q&A: Tactile markings adoption
- 40:53Q&A: Scorecards and gamification
- 43:25Q&A: Employee advocacy and cost barriers
- 46:18Q&A: Enforcing policies with third parties
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