“That’s great, but how do I convince my boss ” Overcoming Bias to Advocate for Change
summary
Organizations make about 95% of decisions below conscious awareness and incentives drive behavior not values for example Wells Fargo agents created 2 million fake accounts costing ~$3 billion A practical tool is an objective matrix spreadsheet linking goals tactics and measurable success avoid bad metrics like number of case studies A worked example: a pharma site aligned every deliverable to “improve health outcomes” and forced branding and legal to co-design a usable page Other tactics that succeed are forecasting and pre mortems, logging downtime as dollar losses, and using human audio testimony to shame change into motion
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chapters (13)
- 0:00Understanding stakeholder bias
- 2:08Incentives and moral hazards
- 5:07The impact of metrics
- 8:32Aligning goals and politics
- 14:11Objective matrix tools
- 16:57Navigating cognitive biases
- 20:17Gaining stakeholder buy-in
- 23:39Loss aversion and decision fatigue
- 27:09Consistency and influence
- 30:18Compassionate advocacy
- 34:28Behavior over mind-changing
- 37:41The legacy of design
- 39:04Q&A and closing thoughts
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