Going Beyond Agile: Influencing Business and Driving Change
summary
Uses Wardley Mapping, Strategic Sales techniques and the Business Model Canvas to move beyond slogans and actually change decisions; shows how three ways to influence behavior (rules, peer pressure, rational self‑interest) drives commitment not compliance; maps an organization on an evolutionary axis in two–three 90‑minute sessions to reveal misplaced custom builds, alignment errors and contract choices; reports cases where maps enable real reorganizations and where efforts still fail so viewers get concrete tools, timings and risks rather than platitudes.
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chapters (21)
- 0:00Intro
- 3:25What used to be Agile
- 4:08Scaling Scrum
- 5:24Psychology
- 6:22Never speak about Agile
- 6:39Agile Certifications
- 7:55The Language of Money
- 9:25Kissing the Mirror
- 10:51Strategic Selling
- 13:44Different Rules
- 18:56Customer Journey
- 20:32Evolutionary Flow
- 21:51Alignment
- 28:48Favorite question
- 30:15How do you see it
- 31:03Appeal to the rational
- 33:54Situational awareness
- 35:14Perspective book
- 35:56Military example
- 37:29Customer value
- 42:14Big picture
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