Inaccessible Marketing Emails Suck!
summary
Argues that many marketing emails are actively harmful by using image-only emails that strip text, omitting alt text and semantic HTML so screen readers get nothing, and by hiding or breaking the unsubscribe link, violating basic rights. Shows concrete broken examples and cleaned-up rewrites, compares color-contrast failures and table-layout traps, and points to toolable checks and resource pages that list fixes and patterns so teams can actually rebuild campaigns that work.
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chapters (9)
- 0:00Introduction and agenda
- 1:18Why marketing emails fail
- 5:29Examples of bad emails
- 13:14The horror section
- 19:47Positive design examples
- 22:43Unsubscribe links and design
- 29:35Resources for improvement
- 33:34Summary and closing
- 35:25Q&A session
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