Accessibility needs better marketing
summary
Repackages WCAG into four impact groups and runs a company access mundi (weekly guild, 70 recorded workshops) using simple tools: keyboard and screen‑reader checks, Chrome extensions and quick shallow audits. Claims small, permissionless steps plus internal training produce results: newer journeys show do not harm compliance and 50–100× fewer accessibility errors than legacy pages, achieved with almost zero extra budget. Presents concrete steps, cadence, test types and a measurable reduction in defects.
AI-written summary · about
chapters (17)
- 0:00Marketing web accessibility
- 1:06What accessibility means
- 3:11Disability types and conditions
- 6:20Lifelong impact of disabilities
- 8:47Euphemism treadmill explained
- 10:52Hidden disability stats
- 11:33Creating an Access Monday in your company
- 13:20Step changes vs perfection
- 14:44Selling accessibility to management
- 16:11Teaching developers interaction modes
- 17:55Shallow audits for quick checks
- 18:59Auditing third-party providers
- 19:41First followers in accessibility
- 20:44Weekly workshops and training
- 21:50Celebrating accessibility wins
- 22:31Reducing errors in new journeys
- 23:11Summary and call to action
related talks
01h 02mAccessibility - how to get the job done in a highly collaborative manner
54mAccessibility by everyone (and for everyone)
53mAccessing Accessible Accessibility
22mAccessibility in Practice
41mArchitecting for Accessibility
28mBuilding in accessibility for broader value to all
26mHow (Not) to Fail at Accessibility
25mBeyond Compliance: Testing for a more Accessible Web