Digital Accessibility and Knowing When to Flex
summary
Argues for a pragmatic, evidence-driven accessibility program that pairs top-down and bottom-up changes: add accessibility to procurement contracts, tie work to OKRs (efficiency/rework saved), and use public scoreboards (Australian Access & Inclusion Index) as incentives. Uses human-centered frameworks — Double Diamond, Lean Canvas — to test and learn with pilots and frequent retros, gathering access needs rather than disability labels. Starts small with single advocates to be a sleuth, favors the carrot and stick mix (mostly carrot) and measures outcomes before scaling.
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chapters (15)
- 0:00Introduction and personal journey
- 4:48Common accessibility challenges
- 8:22Root causes of accessibility struggles
- 13:09Strategies for flexible accessibility work
- 16:48Being a sleuth in accessibility
- 19:32Balancing top-down and bottom-up approaches
- 22:23Carrot and stick in accessibility advocacy
- 25:02Knowing when to flex strategies
- 28:20Q&A: Profit and user proof arguments
- 30:51Q&A: Access needs versus disabilities
- 34:20Q&A: Advocacy without guilt tripping
- 37:18Q&A: Procurement and accessibility
- 39:53Q&A: Effective OKRs for exec buy-in
- 41:41Q&A: Shifting corporate culture
- 44:11Q&A: Final thoughts and closing
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