Executive Persuasion: Crafting the Business Case for Accessibility
summary
Company data shows 16% of people globally have a disability and only about 35% of working‑age people with disabilities are employed, while roughly 29% of companies have comprehensive accessibility policies. The business case emphasizes small experiments: run a pilot course with captions and alt text, use free or low‑cost accessibility audits, collect evaluation metrics at 1–3 months, and tie results to revenue or productivity (claims cited include up to a 177% revenue lift and a 43% increase in buying).
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chapters (14)
- 0:00Introduction
- 1:29Accessibility consulting journey
- 3:40Executive persuasion areas
- 5:23Accessibility truths today
- 11:53Executives' fears about accessibility
- 15:30Business case crafting
- 22:46Why compliance arguments fail
- 23:31Align with company objectives
- 28:10Building allies internally
- 31:21Overcoming objections
- 37:02Social media backlash fears
- 44:53Using data to strengthen case
- 48:45Moving forward with confidence
- 53:04Q&A
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