Automate and accelerate your sales motion with AWS Marketplace
summary
AWS Marketplace exposes the catalog API and agreements API so sellers can push listings, create private offers, read agreements and automate workflows from their own systems. Numbers: 4,000 sellers, 15,000 listings, 300,000 customers, 2.5M active subscriptions; APIs in beta since March with ~80% partner satisfaction and reported ~60% process automation. Examples: Red Hat creates private offers in under a minute, Deloitte cuts multi‑account listing work ~50%, Cognosys reduces catalog updates from 90–120 days to 18–24 minutes. AWS Partner CRM Connector ties this into Salesforce.
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chapters (9)
- 0:00Introduction and welcome
- 1:05AWS Marketplace overview
- 2:35Seller challenges and pain points
- 5:25Introduction to AWS Marketplace APIs
- 9:00Benefits of using APIs
- 13:47Partner success stories with APIs
- 21:00AWS Partner CRM Connector demo
- 39:23CRM connector benefits and call to action
- 40:52Q&A and closing
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