Mining real-time data in financial services and travel & hospitality
summary
Tealium runs a customer data platform on AWS that connects to 1500 integrations and pushes streaming data through Kinesis Firehose into S3 Redshift and models in SageMaker and Bedrock to power activation via Pinpoint. Customers report it reduces processing from days to minutes and expands targeting from a few dozen segments to several hundred audiences, improving conversion, lowering cost per booking and suppressing redundant ads as third party cookie attribution drops.
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chapters (8)
- 0:00Introduction
- 1:03Challenges facing the industry
- 2:54Unified customer data
- 7:10Travel and hospitality
- 9:33The challenge
- 10:34The partner ecosystem
- 12:46Banking example
- 14:15Travel example
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